GOLD DUST:

COMMUNICATION SECRETS FROM ANDY OWEN

“Clarity sells.
Everything else is decoration.”

For years, in addition to my Copycat articles, I’ve written regular emails to a select group of clients, prospects and colleagues.

No fluff. No theory. Just hard-earned PROVEN observations, advice and guidance from the coalface of direct marketing. These emails have sparked conversations, challenged thinking – and generated real business.

From time to time, it is my intention to publish a selection on this page. So, if you’re serious about marketing that works, have a look around here – as you may find something of value.

And remember, this advice is FREE. Me to you. No charge.

Some of these emails were written months – or even years – ago. That doesn’t matter. They remain here for one reason. Because what works in marketing hasn’t changed in centuries

As Drayton once told me – and he was right, “There is nothing new in our business”.

GOLD DUST EMAILS

Real emails. Real thinking. Timeless lessons.

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Have Your Customers Already Forgotten About You?

A blunt look at how quickly customers lose interest—and why most businesses let it happen.

→ READ THIS EMAIL

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If You Want to Sell More, Listen to This Man

Timeless advice from one of advertising’s greats—plus five truths most marketers still ignore.

→ READ THIS EMAIL

✎

The Most Dangerous Words in Business

Three little words that kill more growth, more ideas and more opportunities than anything else.

→ READ THIS EMAIL

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Why Clever Marketing Rarely Works

Clever feels good. But it rarely sells. Here's what actually does.

→ READ THIS EMAIL

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Price Is a Symptom, Not the Problem

If price is the objection, the real problem is something you did long before.

→ READ THIS EMAIL

✎

Your Brand Is What They Say About You When You’re Not in the Room

Reputation isn’t built in campaigns. It’s built in consistency.

→ READ THIS EMAIL

GOLD DUST:

COMMUNICATION SECRETS FROM ANDY OWEN

“Clarity sells.Everything else is decoration.”

GOLD DUST EMAILS

If anything you’ve read here strikes a chord... I’d be delighted to hear from you.

“Clarity sells.
Everything else is decoration.”